Managing a portfolio of browser and mobile F2P titles, InnoGames needed a structured way to analyse how players respond to live events, updates, and monetisation features. With a strong reliance on organic reach and long-term player engagement, the goal was to turn large volumes of community feedback into clear insights that support both community and product decisions.
A key part of InnoGames' workflow is analysing specific in-game moments. When reviewing events like *Allied Civilizations*, PlayerXP allows the team to isolate relevant conversations and evaluate reactions across different channels. Using Custom Categories built around specific features, they quickly break down sentiment to understand how each aspect of the experience is performing.
Isolating feedback for time-bound events to evaluate reward structures, event design, and progression balance.
Using Top Content Creators to track how events are being perceived externally and identify amplification opportunities.
Through tailored reports produced by the PlayerXP team, InnoGames aligns stakeholders by highlighting key sentiment shifts and providing a narrative without manual analysis. Sentiment Drivers and Topic Finder uncover the *reasons* behind player reactions, ensuring everyone works from a shared source of truth.
By structuring feedback around core features, InnoGames has moved from reactive monitoring to proactive optimization of live content, supporting long-term engagement across their entire F2P portfolio.
"PlayerXP enables InnoGames to move from reactive community monitoring to proactive insight generation, helping the team optimize live content and support long-term engagement across their F2P portfolio."
Using Custom Categories to isolate sentiment around specific event mechanics like reward structures and progression balance.
Tracking external perception through Content Creators to understand how live updates are being amplified in the community.
Leveraging tailored reports and unlimited seats to ensure community, product, and marketing teams work from a unified narrative.
