As a global publisher managing multiple studios and high-profile franchises like Mortal Kombat, MultiVersus, and LEGO, Warner Bros. Games needed a scalable way to track community sentiment across a vast ecosystem. The challenge was centralising fragmented data from diverse franchises, competing titles, and major industry events into one actionable framework.
To manage this complexity, WB Games structured multiple dedicated dashboards to track sentiment around flagship franchises, individual studios, and direct competitors. This allowed brand-specific teams to access focused insights while leadership maintained a high-level overview of the entire portfolio's health.
Utilising categories like DLC, Updates, and Monetisation to identify the specific drivers behind player conversations across different communities.
Identifying influential voices through Content Creator Sentiment Drivers to understand how creator reactions impact broader player sentiment.
Beyond their own portfolio, WB Games leveraged PlayerXP for deep competitor analysis. By tracking genre rivals—such as comparing other fighting games alongside Mortal Kombat—the team contextualised player expectations and identified emerging industry trends.
By monitoring major industry moments like The Game Awards, the leadership team could evaluate the ROI of event marketing, informing future investment decisions and ensuring messaging aligned with real-time community reception.
"PlayerXP enabled Warner Bros. Games to centralise community intelligence across multiple studios and franchises, supporting faster responses and stronger cross-team alignment."
Maintaining a clear view of player conversations across the entire ecosystem, from niche ports to major global franchise updates.
Utilising Organic Share of Voice to benchmark performance against genre rivals, identifying player expectations in real-time.
Unlimited seats ensured that marketing, studio, and social teams all worked from the same shared hub of player sentiment.
