For marketing teams managing brand partnerships and large-scale influencer activations, understanding how players react to their efforts is crucial. AMD and Heaven Media needed a way to measure how audiences genuinely feel about campaigns and collaborations, moving beyond surface-level impressions and view counts.
PlayerXP aggregates community conversations from Reddit, Twitter, YouTube, and Discord to reveal how sentiment evolves before, during, and after a campaign launch. This provides marketing teams with a clear view of which messages resonate, which activations drive the most engagement, and where perception gaps may exist.
Consolidating cross-platform discussions to track sentiment trajectory throughout the campaign lifecycle.
Identifying high-impact marketing messages and pinpointing areas where audience perception differs from expectations.
The Top Content Creators module shows which influencers are driving the most conversation, engagement, and sentiment shifts. This enables teams to identify high-impact partners, evaluate campaign resonance across creator segments, and make more informed choices for future brand collaborations.
This data-driven approach allows for the refinement of creative strategy based on measurable campaign outcomes, ensuring that marketing spend is aligned with the channels and partners that drive the most positive audience impact.
"PlayerXP transforms social and creator data into actionable marketing intelligence, helping AMD and Heaven Media measure impact and deliver resonance."
Moving beyond vanity metrics to quantify the genuine emotional impact of brand partnerships and large-scale marketing activations.
Evaluating influencer and partner performance to ensure future collaborations are aligned with high-impact audience segments.
Comparing sentiment across regions and titles to refine creative messaging and report measurable outcomes to key stakeholders.
