While managing EVE Online and exploring new opportunities in the FPS space, CCP Games faced a focus on early-stage understanding rather than reactive feedback. The challenge was connecting historical survey data from legacy projects with broader genre conversations across multiple platforms into one actionable framework.
CCP Games leveraged PlayerXP to bring historical survey data from earlier projects into the same ecosystem as live market conversations. This allowed the team to revisit past player feedback while grounding it in current market expectations and emerging genre trends.
Ingesting historical survey feedback to identify long-term player motivations that remained relevant for future projects.
Monitoring discussions around other FPS titles to identify recurring areas of friction and player expectations in real-time.
Rather than relying on default categorisation, CCP built custom categories tailored to their research needs. Topics were defined around gameplay expectations and competitive dynamics, allowing them to organise both survey responses and external discussions under the same framework.
This created a consistent approach to feedback analysis across different stages of development, from early concepting phases to maintaining visibility on their core product, EVE Online.
"PlayerXP helped CCP Games move from disconnected research inputs to a more unified view of player sentiment and market dynamics, ensuring early design decisions were informed by clearer, more contextualised insights."
Combining legacy survey data with live discussions from the wider FPS space to create a single analytical baseline for research.
Building custom categories around specific gameplay expectations to standardise how survey and social data are interpreted.
Leveraging market analysis to identify player areas of friction, informing early design decisions for new, unannounced titles.
