Client Case Study | PlayerXP x Curve Games
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Client Case Study

Aligning Portfolio Decisions with Player Perception

Persona Focus: Publisher Director / Manager

Mastering Portfolio Sentiment

The Business Challenge

Publishers manage multiple titles across different teams and stages of release. For Curve Games, keeping track of how each game performs from the players' perspective was difficult as feedback was scattered across channels. They required a consolidated overview of sentiment across their portfolio to make confident and informed decisions.

"PlayerXP provides Publisher Directors with a clear and consolidated overview of sentiment across their portfolio, helping them make more confident and informed decisions."
Phase 01

The Portfolio Dashboard

Through the Portfolio Dashboard, Curve Games can track community health and sentiment trends across all their titles. This central intelligence allows them to identify which games are gaining traction and which may need additional support. Topic segmentation highlights specific drivers of sentiment, enabling early intervention.

Unified Portfolio View

Tracking community health across every title in the publishing catalogue from a single pane of glass.

Early Traction Detection

Identifying high-potential titles or emerging crises through automated topic segmentation.

Phase 02

Data-Driven Performance Reviews

By integrating PlayerXP insights into regular performance reviews, Publisher Managers can validate internal reports with real audience data. This process helps forecast sentiment trajectory and evaluate the impact of major updates or marketing campaigns, ensuring resources are allocated where they will have the most impact.

"Integrating PlayerXP insights into regular performance reviews helps Publisher Managers validate internal reports with real audience data and prioritise where to allocate resources."

This strategic alignment between publishing, development, and community expectations ensures that Curve Games can move with speed and precision across their entire release schedule.

Strategic Impact

"PlayerXP helps Publisher Directors bring clarity and data-driven insight to portfolio management, supporting faster decision-making and stronger alignment."

Portfolio Clarity

Consolidated sentiment overviews remove the friction of scattered feedback, allowing directors to monitor community health across the entire release schedule.

Data-Driven Insight

Resource Optimisation

Identifying traction hotspots or early pain points enables management to prioritise resource allocation and coordinate interventions with Dev or Marketing.

Smarter Allocation

Strategic Alignment

Validating internal reports with real audience data bridges the gap between publishing strategies and community expectations for faster consensus.

Informed Decisions
PlayerXP: The Business Impact of Player Feedback

The Direct Link Between Engagement and Profit

Player Feedback Actioned

Understanding and acting on player feedback is crucial. Use this interactive scroller to visualize how the volume of actioned feedback directly impacts your sales and game sentiment metrics.

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Sales & Game Sentiment

This line graph demonstrates the positive correlation between overall game sentiment and sales over a six-month period. An increase in positive player feedback often corresponds with a rise in sales.

Actionable Insights for Business Growth

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Influencer Management

  • โ—Campaign and Content Feedback
  • โ—Influencer-Specific Sentiment Tracking
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Community Management

  • โ—Issue Triage and Escalation
  • โ—Community Health Reporting
  • โ—Identifying Community Leaders
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Trust and Safety

  • โ—Toxicity and Harassment Monitoring
  • โ—Fraud and Cheating Detection
  • โ—Community Policy Compliance
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QA (Quality Assurance)

  • โ—Bug and Issue Aggregation
  • โ—Bug Prioritization
  • โ—Performance Monitoring
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Marketing & Competitor Analysis

  • โ—Competitor Benchmarking
  • โ—Marketing Campaign Feedback
  • โ—Market Trend Identification
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Investment & Risk Management

  • โ—Pre-investment Due Diligence
  • โ—Valuation and Forecasting
  • โ—Early Warning Risk Indicators