Client Case Study | PlayerXP x Kittens in Timespace
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Client Case Study

Understanding Player Sentiment to Guide Development and Marketing Decisions

Persona Focus: Indie Studio Founder

Rationalising Indie Feedback

The Business Challenge

As a small, remotely distributed indie studio, Kittens in Timespace needed a way to move beyond surface-level community reactions. With limited resources, the challenge was to make sense of fragmented player feedback across multiple platforms without getting lost in arduous, heavy-duty manual observations.

"As a small, remotely distributed indie studio, we appreciate how challenging it can be to rationalise how players feel about the games we are building, not just what they are simply commenting about on videos and posts."
Phase 01

Consolidating Community Sentiment

PlayerXP allowed the studio to effectively leverage community sentiment across various core and social platforms. By identifying potential patterns that would have otherwise been missed, the team could establish overall sentiment for their titles while flagging pain points before they could spiral into bigger issues.

Consolidated Dashboard

Turning fragmented data from disparate social channels into a single, intuitive source of truth.

Pattern Identification

Uncovering critical player reception trends that manual analysis frequently overlooks.

Phase 02

Real-Time Idea Validation

For CLAWPUNK in particular, the platform has been vital in establishing sentiment and prioritising future content for marketing purposes. Overall, PlayerXP has allowed the studio to validate several ideas within audience feedback in real-time, freeing the small team from the burden of manual analysis.

"It is rare to find a tool that combines clarity and depth in one place, and, overall, PlayerXP has allowed us to validate several ideas within audience feedback in real-time."

With this level of insight, the studio can confidently fine-tune their marketing focus and ensure that community feedback directly informs their development roadmap.

Strategic Impact

"PlayerXP helped Kittens in Timespace turn fragmented community sentiment into actionable insights, supporting faster decision-making and more informed prioritisation."

Actionable Insights

Moving beyond surface-level comments to understand deep-seated player feelings across various social and core community channels.

Informed Strategy

Efficient Prioritisation

Confidently identifying future content beats and marketing focus by establishing overall sentiment benchmarks during early development.

Roadmap Security

Feedback Loop

Freeing the team from arduous manual analysis by validating audience feedback in real-time, strengthening the connection to the player.

Validated Decisions
PlayerXP: The Business Impact of Player Feedback

The Direct Link Between Engagement and Profit

Player Feedback Actioned

Understanding and acting on player feedback is crucial. Use this interactive scroller to visualize how the volume of actioned feedback directly impacts your sales and game sentiment metrics.

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Sales & Game Sentiment

This line graph demonstrates the positive correlation between overall game sentiment and sales over a six-month period. An increase in positive player feedback often corresponds with a rise in sales.

Actionable Insights for Business Growth

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Influencer Management

  • โ—Campaign and Content Feedback
  • โ—Influencer-Specific Sentiment Tracking
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Community Management

  • โ—Issue Triage and Escalation
  • โ—Community Health Reporting
  • โ—Identifying Community Leaders
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Trust and Safety

  • โ—Toxicity and Harassment Monitoring
  • โ—Fraud and Cheating Detection
  • โ—Community Policy Compliance
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QA (Quality Assurance)

  • โ—Bug and Issue Aggregation
  • โ—Bug Prioritization
  • โ—Performance Monitoring
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Marketing & Competitor Analysis

  • โ—Competitor Benchmarking
  • โ—Marketing Campaign Feedback
  • โ—Market Trend Identification
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Investment & Risk Management

  • โ—Pre-investment Due Diligence
  • โ—Valuation and Forecasting
  • โ—Early Warning Risk Indicators