Client Case Study | PlayerXP x Rebellion Developments
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Client Case Study

Experience Management at Scale

Persona Focus: Experience Director / Lead

Strengthening Advocacy Through Evidence

The Business Challenge

As a large studio managing multiple live titles, Rebellion needed a reliable way to monitor how players responded to key features and updates throughout the development cycle. Their goal was to ensure that player sentiment directly informed both design priorities and community engagement strategies.

"PlayerXP is a key component of Rebellion's pre- and post-launch reporting. Pre-launch, we use PlayerXP data to guide discussions around previously requested features and ensure that our Community Team have hard evidence when advocating for our vocal minority."
Phase 01

Pre-Launch Strategic Advocacy

Before each launch, PlayerXP enables Rebellion to validate player requests with data, helping community teams represent passionate player voices with confidence. The platform's sentiment accuracy and categorisation capabilities provide the necessary evidence to support internal discussions, aligning community advocacy with production priorities.

Validated Requests

Moving beyond anecdotes to justify feature requests with granular player sentiment data.

Production Alignment

Ensuring community voices are heard and reflected in the pre-launch development backlog.

Phase 02

Post-Launch Operational Precision

Once a game is live, PlayerXP becomes central to Rebellion's continuous feedback loop. The platform provides insights that help Dev teams make informed design decisions, prioritise features, and optimise the player experience based on online sentiment.

"Post-launch, the platform provides insights that help our Dev teams make informed design decisions, prioritise features, and optimise the player experience based on online sentiment. It also helps us identify key bugs and quality-of-life improvements during key launch windows."

These insights ensure that developers and marketing teams stay aligned, acting on community feedback with agility and precision by surfacing early pain points and recurring issues.

Strategic Impact

"PlayerXP has become an integral part of Rebellion's player experience strategy, turning sentiment data into a shared language across teams."

Unified Metrics

Sentiment data acts as the shared language across departments. This eliminates opinion-based friction and ensures every team acts on the same source of truth.

Studio-Wide Alignment

Operational Velocity

Detecting recurring issues and quality-of-life improvements instantly during launch windows, allowing Marketing and Dev to pivot with evidence-backed speed.

Improved Response Times

Roadmap Protection

Advocate for players with quantifiable evidence. By isolating the vocal minority, Rebellion protects the roadmap from distractions while prioritising pain points.

Data-Driven Decisions
PlayerXP: The Business Impact of Player Feedback

The Direct Link Between Engagement and Profit

Player Feedback Actioned

Understanding and acting on player feedback is crucial. Use this interactive scroller to visualize how the volume of actioned feedback directly impacts your sales and game sentiment metrics.

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Sales & Game Sentiment

This line graph demonstrates the positive correlation between overall game sentiment and sales over a six-month period. An increase in positive player feedback often corresponds with a rise in sales.

Actionable Insights for Business Growth

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Influencer Management

  • โ—Campaign and Content Feedback
  • โ—Influencer-Specific Sentiment Tracking
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Community Management

  • โ—Issue Triage and Escalation
  • โ—Community Health Reporting
  • โ—Identifying Community Leaders
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Trust and Safety

  • โ—Toxicity and Harassment Monitoring
  • โ—Fraud and Cheating Detection
  • โ—Community Policy Compliance
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QA (Quality Assurance)

  • โ—Bug and Issue Aggregation
  • โ—Bug Prioritization
  • โ—Performance Monitoring
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Marketing & Competitor Analysis

  • โ—Competitor Benchmarking
  • โ—Marketing Campaign Feedback
  • โ—Market Trend Identification
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Investment & Risk Management

  • โ—Pre-investment Due Diligence
  • โ—Valuation and Forecasting
  • โ—Early Warning Risk Indicators