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While working across titles like Steel Hunters and World of Warships, Wargaming faced a recurring challenge: playtests generated massive volumes of survey responses, while live communities on Discord, Steam, and Reddit produced constant streams of discussion. The issue was data saturation—too many inputs in too many formats.
Wargaming used PlayerXP to consolidate community platforms and survey data uploaded via Excel. After each playtest, full-text responses were ingested and segmented—splitting feedback into groups like 'new' vs 'existing' players. This allowed the team to analyze playtest results directly alongside live community discussions.
Uploading and segmenting large-scale playtest surveys to compare internal sentiment against public community discourse.
Setting up dedicated monitors for World of Warships across Discord, Steam, Reddit, and Twitch to centralize visibility.
Rather than relying on generic models, the team built custom categories based on internal keywords. This structure reflected how Wargaming thinks about their titles, allowing them to refine coverage over time and filter out internal manager responses to focus on pure player sentiment.
By understanding how audience types were calculated within specific timeframes, the team could accurately interpret trends, moving from fragmented data sources to a highly structured approach for both playtests and live operations.
"PlayerXP helped Wargaming move from fragmented data sources to a structured environment, equipping the team to interpret player reactions across playtests and live games with consistency and reliability."
Unifying survey results and live community sentiment into a single environment to eliminate fragmented analysis workflows.
Organising feedback through internal categories that reflect specific development goals, improving accuracy and theme detection.
Segmenting player types (new vs existing) within playtests to understand how different demographics react to new content.
